Landscape character is defined as 'a distinct, recognisable and consistent pattern of elements in the landscape that makes one landscape different from another, rather than better or worse'. Put simply, landscape character is that which makes an area unique.

Only by paying proper regard to the existing character of our landscapes can informed and responsible decisions be made regarding their management, and sustainable future landscapes planned for. Through understanding how places differ we can also ensure that future development is well situated, sensitive to its location, and contributes to environmental, social and economic objectives.